Your input is extremely valuable to
golf course owners and operators, as they wish to optimize the products
and services that mean most to their customers.
As a way of saying thank you, we
will enter your name in a drawing for a Dozen Titleist® Pro-V1™ golf
balls. Please be certain to provide us with your name and email
address (bottom of survey).
Thank you,
The SpinTrue Team
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1. Gender
2. Age bracket
3. Annual household income (USD)
4. Country of residence
5 State or Province of residence
6. Zip/Postal Code
7. Profession
B. Let's hear about your golfing experience
1. What are the
top 3 favorite courses you've played?
2. Where did you last play golf?
3.
What is your golf handicap?
4. How often have you played golf in the past year?
5. How many times have you played twilight golf in the past
year?
6. If a 9-hole option was offered, would you take advantage
of this option?
If you answered "Yes" please answer the following
three questions. Otherwise, please skip to question 10.
7. How many times during the year would you use this
option?
8. What percent of the daily fee would you be willing to
pay for this option?
9. If the 9-hole option was in place, how many 18-hole
rounds would you purchase during the year?
10.
Are you a member of a golf club?
If you answered "YES" please answer
the following three questions.
Otherwise, please skip to question 14.
11.
What kind of golf club is it?
12. Do
you find the membership valuable?
13. To what club do you belong?
14. Are you a member of any golf affiliation / loyalty
program (e.g., Troon, Nike, GolfQ...)?
If you answered "YES" please answer
the following two questions.
Otherwise, please skip to question 17.
15. To what program / programs do you belong?
16. Have you found
value in these programs?
17. For a day trip, how far are you willing to travel to
play a round of golf (one-way)?
18. Based on your answer to question 17,
what is the most compelling reason you are willing to travel the distance
selected?
C. Importance vs satisfaction
Based on your answer to question
B-2, above,
please answer the following.
On a scale of 1
- 10, where
10 means very important/satisfied
1 means not important/satisfied at
all,
how do the following attributes impact you when you play
golf, compared to your experience at the course listed in questionB-2?
Attribute
How
Important?
How
Satisfied?
1. Access to golf course information prior to play (e.g., website,
marketing materials...)