1. Gender	Select... Female Male
2. Age bracket	Select... Less than 18 18 - 25 26 - 40 41 - 55 Over 55
3. Your Title
4. Salary Range	Select... Less than $50,000 $50,000 - $75,000 $75,000 - $100,000 $100,000 - $150,000 More than $150,000
5. State or Province of Club	Select... Other than Mexico, USA or Canada Alabama Alaska Alberta Arizona Arkansas Baja California Baja California Sur British Columbia California Campeche Chiapas Chihuahua Coahuila Colima Colorado Connecticut Delaware District of Columbia Durango Federal Florida Georgia Guanajuato Guerrero Hidalgo Hawaii Idaho Illinois Indiana Iowa Jalisco Kansas Kentucky Louisiana Maine Manitoba Maryland Massachusetts México Michigan Michoacán Minnesota Mississippi Missouri Montana Morelos Nayarit Nebraska Nevada New Brunswick New Hampshire New Jersey New Mexico Newfoundland New York North Carolina North Dakota Northwest Territories Nova Scotia Nuevo León Oaxaca Ohio Oklahoma Ontario Oregon Pennsylvania Prince Edward Island Puebla Puerto Rico Querétaro Quebec Quintana Roo Rhode Island San Luis Potosí Saskatchewan Sinaloa Sonora South Carolina South Dakota Tabasco Tamaulipas Tennessee Texas Tlaxcala Utah Vermont Veracruz Virginia Washington West Virginia Wisconsin Wyoming Yucatán Yukon Aguascalientes Zacatecas
6. Zip/Postal Code
7. Country	Select... Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote D'ivoire Croatia (Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France France, Metropolitan French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard Island and Mcdonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedoniaf Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Helena Saint Kitts & Nevis Saint Lucia Saint Pierre & Miquelon Saint Vincent & Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States US Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican City Venezuela Viet Nam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Islands Western Sahara Yemen Yugoslavia Zambia Zimbabwe
8. Club Name

1. Club type	Select Government / Military Municipal Private Public Resort Semi-private Other
2. How many holes are available at your club?
3. What kind of practice facilities are available at your club (check all that apply)?	Driving range Chipping area Putting green Sand trap
4. Do you have a club pro on-site?	Select Yes No
5. Do you offer an established golf training program?	Select Yes No
6. If you have any group facilities, please indicate the type (check all that apply):	Open pavilion Banquet facility Closed pavilion Outdoor BBQ area Meeting room Other

 

7. What percent of projected paid rounds are you likely to achieve this year?	Select 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% 101-110% 111-120% 121-130% More than 130%
8. What percent of projected revenue are you likely to achieve this year?	Select 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% 101-110% 111-120% 121-130% More than 130%
9. Are you owned or managed by a golf management company?	Select Yes No
9.1. If you answered "Yes" to question 9, what is the name of the company
10. Do you participate in any golf affinity programs?	Select Yes No
10.1. If you answered "Yes" to question 10, what are your top 3 producing affinity programs?

11. What percent of your customers would pay and play only 9 holes if this option was offered?	Select 0 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
11.1. If you answered more than 0% in question 11, please answer the following.  Otherwise, please skip to question 12.  On average, how many times during the year would each repeat customer use this option?	Select 0 1 - 5 6 - 12 13 - 24 More than 24
11.2. What percent of the daily fee do you believe your customers would be willing to pay for this option?	Select Less than 50% 50% 55% 60% 65% 70% More than 70%
11.3. If the 9-hole option was in place, how many 18-hole rounds do you believe you would lose during the year?

 

 

12. How far do you believe your customers are willing to travel one way to play a round of golf?	Select 1 - 10 Miles 11 - 20 Miles 21 - 30 Miles 31 - 40 Miles 41 - 50 Miles More than 50 Miles
12.1. Based on your answer to question 12, what is the most compelling reason you believe they are willing to travel the distance selected?

Attribute	How Important?	How Satisfied?
1. Access to golf course information prior to play (e.g., website, marketing materials...)	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
2. Amenities (e.g., ball marker, yardage book, towel, tees)	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
3. Bag attendants & storage	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
4. Caddie services	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
5. Cart condition	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
6. Cart-based GPS (distance tracking receiver)	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
7. Check-in process	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
8. Club and ball washers	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
9. Club rentals	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
10. Condition of course - overall	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
11. Condition of fairways	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
12. Condition of greens	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
13. Course architect	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
14. Course cleanliness	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
15. Course difficulty	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
16. Course landscaping	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
17.  Course views	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
18. Customer service	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
19. Drinking water available throughout course	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
20. Food and beverage accessibility during play	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
21. Food and beverage quality	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
22. Golf improvement services (e.g., pro, lessons...)	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
23. Locker rooms	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
24. Merchandise price	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
25. Merchandise selection	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
26.  Pairing services (golf club offers services where golfers may meet one-another)	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
27. Practice balls included in price	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
28. Practice facility - availability	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
29. Practice facility - condition	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
30. Price paid for the round of golf	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
31. Pull carts offered / walking allowed	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
32. Reservation process	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
33. Rest room availability on course	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
34. Rest room cleanliness	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
35. Round-trip distance to course	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
36.  Signature hole	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
37. Speed of play	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10
38. Tee time availability	Select... 1 2 3 4 5 6 7 8 9 10	Select... 1 2 3 4 5 6 7 8 9 10