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SpinTrue
Golf Marketing
a division
of
Janastar
281-385-9121
info@janastar.com |
Proud
Members
of
National Golf Course Owners Association
United States Golf Association
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Our Company |
Our Company |
What Differentiates SpinTrue?
What Does SpinTrue Do?
Why Do Golf
Course Owners, Operators and Lenders Need SpinTrue?
The SpinTrue Executive Team
What Drives The SpinTrue
Team?
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Work Performed for |
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What Differentiates SpinTrue?
SpinTrue
leverages knowledge and experience gained through the hotel and airline and
travel related industries, where market dynamics are similar to that of the
golf industry. With over 50 years combined experience in operations,
information and product management, marketing, and technology we
differentiate our services by:
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Asking
your customer what's important. The most critical aspect
of success is to ensure your customers perceive your program's value.
SpinTrue measures the value of program alternatives so you spend your
operating and marketing budget on programs that yield the greatest levels
of satisfaction from your customers. |
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Staying with you
all the way. SpinTrue takes a high-touch approach with our
clients and their customers, from initial review, through implementation
of a continuous improvement process. |
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What Does SpinTrue
Do?
SpinTrue
drives golf revenue to new dimensions.
SpinTrue Golf Marketing focuses on increasing
golf-related revenues.
Working with
course owners and operators, SpinTrue develops and implements a
marketing strategy based
on the Voice of the Customer.
We identify the features, benefits and
improvements required to
appropriately position the property within its competitive set to attract
new customers and build a loyal base of repeat business.
SpinTrue partners with its clients and their customer
segments to implement effective yield management programs, and establish
customer-centric product development, marketing and customer service
initiatives driven to enhance revenue opportunities before, during and
after the round is played.
SpinTrue listens to "the customer's customer." We
ensure the Voice of the Customer is reflected throughout their golf
experience -- before, during and after the round is played. SpinTrue
reviews opportunities with a small group of your golfers, and recommends
golf operation and marketing changes based on the Voice of the Customer.
To quantify improvements and value, SpinTrue provides
golf course managers with monthly Report Cards and Performance/Importance
Charts that offer a snapshot of key indicators, plus month over month
trending. SpinTrue also offers to turn the data into actionable
information, by enhancing the observation with a conclusion and
recommendation for improvement.
The SpinTrue team is embraced in Six Sigma® methodology
to arrive at root-causes for under-forecasted golf rounds and related
golf revenue.
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Why Do You Need SpinTrue?
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YIELD AND REVENUE
MANAGEMENT - It's a golfer's
market. |
Most large cities, and now many smaller ones are
beginning to suffer from the over-saturation of golf courses. The
explosion of new golfers is slowing down, and is out-paced by the
resulting over-building of courses to meet the previously forecasted
demand. This is driving down the number of paid rounds per course. In
turn competitiveness, which is new to golf course managers, is required
through effective yield management, proactive
integrated marketing and increasing golf-related
revenue opportunities.
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BENCHMARKING - How are you
doing? Compared to what?
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To make matters more complex, there are very few ways
to measure success of your program, except against your own numbers, and
anecdotal information gathered wherever possible. SpinTrue adds value to
those numbers. We
measure and trend the success of your program, trending key
indicators so you can chart program effectiveness, and plan for up- and
downswings based on historical patterns.
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REPORT CARD - Are you
receiving your fair market share of paid rounds?
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SpinTrue offers
competitive consulting, researching what's truly critical. Where
possible, we compare industry and competitive key indicator trends to
your measurements and deliver them in a monthly "report
card" uncovering opportunities across your entire golf program. Now
you can identify whether your revenue fluctuations are due to internal or
external factors, and focus your attention where it's needed most.
Click Here to
request a sample Report Card
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TIME - With SpinTrue as your
partner you can focus on the day-to-day demands of running a business.
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Focus on your
daily operations, while we focus solely on growing your revenues today
and in the future. A flexible, predetermined schedule establishes the
project touch points where owner/operator and consultant will interact to
communicate and monitor the success of each phase.
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The SpinTrue
Executive Team
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What Drives
the SpinTrue Team?
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Desire and Passion |
The SpinTrue team has a desire to fill the need for
effective, proactive integrated marketing programs, as widely recognized
now by golf course managers. We also have a driving passion - for
continuous improvement across marketing, information and most
importantly, growing the game of golf.
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We'd Love to
Hear From You!
Tell us a little about your
golf marketing program... what works, what can use some improvement and how
well you're tracking to this year's forecasted paid rounds. We'll contact
you within 24 hours!
Click Here to contact the SpinTrue
Team.
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