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Home > SpinTrue Services > Silent Partner Analysis

Silent Partner™ Analysis


Often referred to as "mystery shopping", SpinTrue reviews your golf operation as customers in order to help monitor and improve service and quality consistency and standards.  Areas reviewed are customized to previously-defined criteria.  SpinTrue reviews your course and customer experience first-hand.  From your parking lot to the 19th hole, we gather information first-hand, from your key employee team and your customers.

Timely feedback is provided, offering a basis for quality control, incentives and competition.  Golf is a complete experience from the time a decision is made to play, to the time your customer returns home - and beyond.  The Silent Partner Analysis (SPA) monitors and controls the consistency of your golf program - and ensures all customer touch points reflect your brand's equity.


Comprehensive Resort/Golf SPA

For resorts with golf operations, we introduce the same measurement of importance versus performance allowing the owner/operator to first learn what is important to the customer throughout all aspects of their resort experience, then to identify how well the property scores in delivering against those ratings. Observations are made at each point of contact and the complete service offering is rated in accordance with guidelines produced by industry recognized rating services. Additionally, the consistent application of the property's existing quality standards can be reviewed as a part of our analysis.

Initial SPA time on-site is 2 days, with your review completed within 2 weeks.


Click Here to view a sample SPA Table of Contents

It will open in a new browser window.  (87K, or approx 20 seconds with a 28.8 modem).  

Click here to download Adobe® Acrobat® Reader (free)


To learn more about the SPA, CLICK HERE to fill out our comment form, and we'll get back with you generally within one business day.

Thanks for your time!  The SpinTrue Team.


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