Your Full Service, Independent and Objective Golf Marketing Partner

Driving Golf to New Dimensions

           

 

 
 

SpinTrue

Golf Marketing

a division of

Janastar

281-385-9121

info@janastar.com

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Home > SpinTrue Services

SpinTrue Services

Revenue Generation Programs

Customer Satisfaction Programs

Measuring and Trending Success

 

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Revenue Generation Programs

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Affiliate Programs

SpinTrue reviews the value of any existing affiliate program, and determines the merits of establishing new programs or co-marketing linkages that will inspire new clients, and retain existing ones.

 

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Brand Enhancements

SpinTrue works diligently to protect and enhance your Brand image, providing greater opportunities for increased Brand equity.  Your Brand will be held to the highest standards with everything we do.  

 

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Collateral Review

All collateral is given focused review to determine target appeal and effectiveness.  If requested, SpinTrue will provide recommended modifications to embody your marketing messages with the Voice of the Customer to further enhance your Brand image.

 

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Database Marketing

SpinTrue looks at your data for mining opportunities.  If needed programs may be established to collect customer data.

 

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Integrated Marketing

Your marketing strategy must develop, build, design, craft and execute activities that educate, sell and influence golfers' decisions.  Although every aspect of our improvement plan is a critical component, when combined with all recommendations, they enable your product to become a very powerful, compelling and competitive offering.

 

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Marketing Plan

Build a plan to achieve break-through results. SpinTrue will develop a marketing plan that allows you establish, direct and coordinate your marketing efforts. Your marketing plan will assess your competitive marketplace and how it affects your business. It also provides a benchmark for later measurement. Through the formulation stages the team contributes both information and commitment to what ultimately becomes “the plan”.

 

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Sales Training

Every employee is a salesperson. SpinTrue engages your employee teams in processes to achieve customer brand loyalty. Be it individual or group loyalty, SpinTrue works with your sales teams to build a successful sales process by identifying appropriate business segments, revenue and rounds targets. All employee segments embrace the important role they play in determining your customers’ experience, leading to a higher customer conversion ratio.

 

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Silent Partner Analysis - Mystery Shopping Program

Often referred to as "mystery shopping", SpinTrue reviews your golf operation from the customer perspective to help monitor and improve service and quality consistency and standards.

 

For Golf Resorts, we introduce the measurement of importance versus performance allowing the owner operator to first learn what is important to the customer throughout all aspects of their resort experience, then to identify how well the property scores in delivering against those ratings.

Click Here for more information about our Silent Partner Analysis!

 

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Team Workshops

SpinTrue facilitates core management team workshops to review findings, and develop an prioritized implementation plan based on each item's effort vs. impact.

 

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Technical Advancements

SpinTrue reviews reservation and internet links, recommending improvements where needed, to increase revenue opportunities.

 

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Website Development and Management

From simple to complex, SpinTrue can design, develop and manage your club's website, creating the visibility most desired to attract and retain customers.  Our QuickStart web package establishes a web presence using your club's branding.  Select from many other packages, including our PowerPresence which includes full storyboard review, focus group, usability test, keyword search and search engine recognition.

 

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Website Usability Test

SpinTrue tests your website to see if it is easy to use from your customers' perspective.  As a result, SpinTrue makes recommendations to further assure your product information is easy to find.

 

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Yield and Revenue Management

Yield management revolutionized the airline industry in the early 1980s, with the hotel industry following at its heels.

 

The marketing of a golf round is now a highly competitive environment.  SpinTrue teaches its clients to leverage the power of information for effective yield and revenue management by pricing that attracts the optimal business mix.

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Customer Satisfaction Programs

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Client Advisory Boards

Combine a Customer Relationship Management strategy with a "Customer-Managed Relationship" strategy to create a win-win solution.  Clients are more apt to become repeat customers when they are included in the decision making process.

 

SpinTrue helps you implement an environment where your clients become your golf course advocates.

 

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Customer Contacting

SpinTrue partners with you to establish multiple customer touch-points, through your website, newsletters, emails, dimensional mailers, and pre- and post-game follow-ups.  SpinTrue will customize a template for your newsletter, develop initial content and where needed, will manage its regular creation and distribution. 

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Measuring and Trending Success

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Competitive Analysis

SpinTrue listens to you and your customers to identify your competitive set.  We perform a Silent Partner Analysis of your competitors' clubs to compare strengths and weaknesses.  A competitive matrix is created that quickly identifies your course's differentiators.

 

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Continuous Improvement

Bad customer service is a precursor to company failure.  The service hurdle bar needs to be raised every day.  Through careful attention to trends in customer and employee satisfaction levels, your chances for success are enhanced. 

CLICK HERE to learn more about the SpinTrue Continuous Improvement Survey.

 

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Focus Groups

Each target market is defined and analyzed through focus groups.  SpinTrue arranges this qualitative marketing research to gain direct and immediate reaction to your course, and to generate new product ideas or enhancements.  Through surveys, SpinTrue quantifies the value of product ideas and enhancements obtained during these focus groups.

 

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Report Card

SpinTrue prepares a report card, summarizing your performance against previously defined metrics across many aspects of your golf program, from both a revenue and quality perspective.  The report card provides a "snapshot" of how you are currently performing, and a trend line that identifies how you have performed over time.

Click Here to request a sample Report Card

 

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Performance vs. Importance

How many times have you complimented your team on the results of a customer survey?  What did the survey really tell you?  SpinTrue's survey analysis and Performance/Importance (PI™) Matrix provides insight into your customer's level of satisfaction measured against your program's attributes.

 

Click Here for more reasons to choose SpinTrue to put together an effective golf revenue-generation program.

 
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