National Golf Course Owners Association
United States Golf Association
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Measuring and Trending
SpinTrue reviews the value
of any existing affiliate program, and determines the merits of
establishing new programs or co-marketing linkages that will inspire
new clients, and retain existing ones.
SpinTrue works diligently
to protect and enhance your Brand image, providing greater
opportunities for increased Brand equity. Your Brand will be
held to the highest standards with everything we do.
All collateral is given focused review to determine
target appeal and effectiveness. If requested, SpinTrue will
provide recommended modifications to embody your marketing messages with the Voice of the Customer
to further enhance
your Brand image.
SpinTrue looks at your data
for mining opportunities. If needed programs may be established
to collect customer data.
marketing strategy must develop, build, design, craft and execute
activities that educate, sell and influence golfers' decisions. Although every aspect of our improvement plan is a critical component,
when combined with all recommendations, they enable your product to become
a very powerful, compelling and competitive offering.
Build a plan to achieve
break-through results. SpinTrue will develop a marketing plan that
allows you establish, direct and coordinate your marketing efforts.
Your marketing plan will assess your competitive marketplace and how
it affects your business. It also provides a benchmark for later
measurement. Through the formulation stages the team contributes both
information and commitment to what ultimately becomes “the plan”.
Every employee is a
salesperson. SpinTrue engages your employee teams in processes to
achieve customer brand loyalty. Be it individual or group loyalty,
SpinTrue works with your sales teams to build a successful sales
process by identifying appropriate business segments, revenue and
rounds targets. All employee segments embrace the important role they
play in determining your customers’ experience, leading to a higher
customer conversion ratio.
Often referred to as
"mystery shopping", SpinTrue reviews your golf operation from the
customer perspective to help monitor and improve service and quality
consistency and standards.
For Golf Resorts, we introduce the measurement of importance versus performance allowing the
owner operator to first learn what is important to the customer throughout
all aspects of their resort experience, then to identify how well the
property scores in delivering against those ratings.
SpinTrue facilitates core
management team workshops to review findings, and develop an
prioritized implementation plan based on each item's effort vs.
SpinTrue reviews reservation
and internet links, recommending improvements where needed, to increase
simple to complex, SpinTrue can design, develop and manage your
club's website, creating the visibility most desired to attract and
retain customers. Our QuickStart web package establishes a web
presence using your club's branding. Select from many other
packages, including our PowerPresence which includes full storyboard
review, focus group, usability test, keyword search and search
your website to
see if it is easy to use from your customers' perspective. As a
result, SpinTrue makes recommendations to further assure your product
information is easy to find.
Yield management revolutionized the airline industry in the early
1980s, with the hotel industry following at its heels.
The marketing of a golf round is now a highly
competitive environment. SpinTrue teaches its clients to leverage the
power of information for effective yield and revenue management by
pricing that attracts the optimal business mix.
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Combine a Customer Relationship Management strategy with a
"Customer-Managed Relationship" strategy to create a win-win solution.
Clients are more apt to become repeat customers when they are included in the decision making process.
helps you implement an environment where your clients become your golf
SpinTrue partners with you
to establish multiple customer touch-points, through your website,
newsletters, emails, dimensional mailers, and pre- and post-game
SpinTrue will customize a template for your newsletter, develop
initial content and where needed, will manage its regular creation and
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listens to you and your customers to identify your competitive set.
We perform a Silent Partner Analysis
of your competitors' clubs to compare strengths and weaknesses.
A competitive matrix is created that quickly identifies your course's
Bad customer service is a
precursor to company failure. The service hurdle bar needs to be
raised every day. Through careful attention to trends in
customer and employee satisfaction levels, your chances for success
CLICK HERE to learn more about the
SpinTrue Continuous Improvement Survey.
Each target market is
defined and analyzed through focus groups.
SpinTrue arranges this
qualitative marketing research to gain direct and immediate reaction
to your course, and to generate new product ideas or enhancements.
Through surveys, SpinTrue quantifies the
value of product ideas and enhancements obtained during these focus groups.
SpinTrue prepares a report card, summarizing your
performance against previously defined metrics across many aspects of
your golf program, from both a revenue and quality perspective.
The report card provides a "snapshot" of how you are currently
performing, and a trend line that identifies how you have performed
How many times have you complimented
your team on the results of a customer survey? What did the
survey really tell you? SpinTrue's survey analysis and
Performance/Importance (PI™) Matrix provides insight
into your customer's level of satisfaction measured against your program's
Click Here for more reasons to choose SpinTrue
to put together an effective golf revenue-generation program.
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