Over the last ten years, we have seen an unprecedented
growth in golf course building. Many large metropolitan areas now have a surplus of golf courses.
Now golfers may choose from a vast selection of courses
in within driving distance from their home. Once a course
is played, why will a golfer play there again, when there are so many
others? Spending anywhere from under $20 to over $100 for 18 holes, many
cities across the country have become truly a golfer's market. Now, as a course owner/operator,
you realize that price and green grass are no longer the sole factors in
where one decides to play. To earn golfers' repeat business you are
driven to understand what's important to them, and to make sure your
course measures up to their ever more demanding requirements.
Only about 5% of the population are considered
active golfers. Where do they play? Why would they return to your course,
with so many others from which to select? How can course owners earn
their repeat business?
To answer these questions, SpinTrue Golf Marketing asks golfers about
their experiences with area courses, who answer questions
concerning over 35 golf course and player attributes. The SpinTrue
Continuous Improvement Survey provides a comprehensive report
card on how well courses are meeting area golfers' needs, and will allow
area golf course owners and operators to plan for purchases and
improvements to secure repeat customers.